I build thingsthat ship.
Full-stack dev · SEO strategist · Tel Aviv · shipping since 2014
trusted by clients across the US, Europe & Israel
What I build for you.
One developer, end to end — design, code, SEO, and AI. No handoffs, no agencies, no lost context.
Mobile App Development
Mobile-first products that feel native — like rippd, my own AI fitness coach: chat to log meals and sessions, macro targets that follow your training week.
- Mobile-first product design
- Progressive Web Apps
- Chat-first interfaces
- AI-powered features
- Fast on any device


Websites & Landing Pages
Conversion-focused websites that capture your brand and rank on Google — built for eCommerce brands like Rush Order Tees.
- Business & eCommerce websites
- SEO built in from day one
- Mobile-first responsive
- Fast loading speeds
- Custom design
Web Applications
Custom platforms, dashboards, and self-service tools — like Vendup, an interactive business catalogue and self-ordering app.
- SaaS platforms
- Interactive catalogues
- Admin dashboards
- API development
- MongoDB & Supabase backends

SEO Strategy
Technical audits, keyword strategy, and content that ranks. I built my own audit tool — paste any URL, get an instant report.
- Technical SEO audits
- Keyword & content strategy
- Schema & Open Graph
- Core Web Vitals
- Rank tracking
Work that ships.
Real projects, in production, doing their job — from eCommerce to AI-powered platforms.

Rippd
AI fitness coach — chat-first macro tracking, meal logging & training plans.
Next.jsAI2026
Karma Now
Website built for Karma Now.
Next.js2025
MJ Arsenal
eCommerce store for MJ Arsenal, pioneers of the mini dab rig.
ShopifyeCommerce2025
Vendup
Interactive business catalogue & self-ordering app
Next.jsMongoDBTailwind2024
Hollandia
Website built for Hollandia.
Next.jsShopify2024
Given Take
Website built for Given Take.
Next.js2024
888 Fixtures
AI-powered football magazine that auto-summarizes live matches
Next.jsAWSWordPress2023
SEO Audit Tool
Free instant site audit — title, meta, OG, structured data
TypeScriptCheerio2023
Rush Order Tees
eCommerce website for a custom apparel company.
Next.jsTailwind CSSPrismic2023
Datacore
Website built for Datacore.
WordPressPHP2020
I integrate, build, and rescue AI projects.
01
AI Feature Development
GPT, Claude, Whisper, RAG pipelines — integrated into your existing product. Clean and production-ready.
02
Rescue Stuck Projects
Dev ghosted you. Repo exists, docs don't. I audit, fix, and finish what someone else abandoned.
03
AI MVP from Scratch
Have an idea, no code. I build your AI-powered product from zero to deployed.
Your dev left mid-project. Six months in, still no MVP. AI costs scaling, nothing in production. I audit, fix, and finish — so it finally ships.
sounds familiar?
The person who builds it.
Full-stack developer and SEO strategist based in Tel Aviv. 10+ years building production-grade apps for clients across the US, Europe, and Israel.
Let's build
something.
Available for freelance, consulting, and full-stack work.
Notes from the field.
How Much Does It Cost to Rescue a Stuck Software Project?
Rescue quotes swing from a few thousand to six figures — for the same project. Here's how I actually price a stuck software project, with real numbers and the four factors that move the estimate.
July 16, 2026 · 8 min read
How to Rescue a Stuck AI Project — What Goes Wrong and How to Fix It
AI projects fail in predictable ways. Scope creep, wrong model choices, token costs out of control. Here's how I diagnose and fix them.
June 16, 2026 · 7 min read











